Content and Digital Lead

With over $17Million in funding to date, Truck It In is one of Pakistan's fastest growing tech start-ups!

We are on a mission to empower over 3 Million businesses across Pakistan by digitizing the $25B+ road freight market in the country. Join us today as we build a team of exceptionally committed people to make them partners in our mission.

Truck It In is looking for an exceptionally creative individual to join us as our Content & Digital Lead to help us tell our brand's story. As an integral part of the Marketing team, you will be spearheading Truck It In's brand and presence across all channels. Your opportunity to learn and grow in this role will only be limited by your internal motivation and drive to develop yourself as a professional.

Job responsibilities:

• Managing all content creation, revisions, and retention across multiple platforms
• Developing creative communication campaign plans for all mediums
• Managing all phases of creative development work from concept to completion
• Conceiving creative copies, scripts and concepts for static, video and animated content
• Managing and administering all of Truck It In's social media accounts in line with overall digital strategy
• Scheduling, posting and moderating content/conversations across all social media platforms
• Conducting periodic reporting & analysis, audience research and sentiment analysis
• Implementing strategies and content standards that reinforce Truck It In's brand

In order to excel at this role, the candidate must have:

• Excellent written and verbal communication skills in both Urdu and English
• An appreciation for quality content and the ability to create it
• Ability to create content based on insights driven from audiences
• Up to date knowledge of ongoing trends and topics
• Ability to multitask and take on multiple assignments
• Solid grasp of different social media platforms & platform specific content
• 2 - 3 years of experience in a similar role, preferably at a comparable start-up or a reputed creative/digital agency
• Bachelor's degree from a reputed university
• Knowledge of the trucking or logistics industry is a plus

We are an equal opportunity employer.

If you don’t meet all of the requirements for this role, but feel you have something unique to contribute to Truck It In, we’d love to hear from you. Please apply and tell us more about yourself in a cover letter.